A critical element of networking today is sharing information with the professionals in your network. If you take the “best thought” you have each day and forward it to just a handful of professionals in your circle, you establish yourself as a go-to person for specific types of information.

As a professional this is critical. Job requirements can change on a daily basis, but expertise and reputation as a knowledge resource remains constant. In many instances, such simple communication can be targeted towards recent achievements, new client announcements, and for giving kudos to other members of your professional network.

As a company sharing of information is also critical. Team members often fail to relay useful information to other members. With the simple press of a button, you can quickly fire off materials and share commentary regarding items that may be  essential to your business. Another useful aspect of sharing information is cataloging (i.e. bookmarking) top-notch content that may be useful in the future.